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McDonald’s Transparency Campaign Revealed 17 Ingredients in Their French Fries

English section, Lucruri de stiut, Otravuri alimentare  | 9 iulie 2013 | Aciduzzul
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The transparency campaign initiated by McDonald’s last year was intended at marketing a more health conscious image of McDonald’s Corp.–and at using social media more effectively, but instead of talking about their love for the brand, the hashtag became a forum for people to talk about how disgusting they believe the food is. The ingredients in their french fries went viral. Instead of the basic two ingredients-potatoes and oil, consumers found out McDonald’s french fries contain 17 ingredients. The campaign isn’t brand new. Launched by McDonalds Canada last June using a YouTube video to answer a consumer’s question about why their food looks so drastically different in commercials than in the restaurant, the “Our Food, Your Questions” premise opened McDonalds’ citeste si comenteaza

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